The IEEE Robotics and Automation Society (RAS) and the Technical Association of Information Technology (TAIT) of Mohan Babu University organized an expert lecture on “Insights into Digital Transformation and Product Management” on the 2nd of February 2025 from 11 A.M to 1 P.M at MNS BLOCK, Room no 618. The session aimed to provide students with an in-depth understanding of how digital transformation is reshaping industries and the crucial role of product management in driving innovation.
The event was diligently organized by the faculty coordinator Dr. P. Bhasha. 72 students proactively participated the event, acquiring impactful knowledge associated with the expert lecture titled, “Insights into Digital Transformation and Product Management”
The primary focus of the lecture was to explore the strategic adoption of digital technologies to enhance business operations, customer experiences, and efficiency. The session provided valuable insights into the latest advancements in Artificial Intelligence (AI), the Internet of Things (IoT), and cloud computing, alongside the challenges faced by businesses in their digital transformation journey. The session comprised of: -Understanding Digital Transformation: -Digital transformation involves leveraging modern technology to streamline operations, improve customer satisfaction, and drive business growth. It is influenced by technological advancements, evolving customer expectations, and competitive pressures in the market. Challenges in Implementing Digital Transformation: – Integration of legacy systems with modern digital infrastructures, Cybersecurity risks and data privacy concerns, Organizational resistance to change and the need for robust change management strategies, Role of Product Management in Digital Transformation, User-centric innovation: Ensuring that digital solutions are designed to enhance customer experience. Agile methodologies: Adopting iterative development processes for faster adaptability to market changes. Data-driven decision-making: -Utilizing analytics and insights to drive business strategies. Emerging Trends in Digital Transformation: -AI-powered automation to enhance operational efficiency.
The expert lecture offered a comprehensive overview of digital transformation and product management, equipping students with essential knowledge on how businesses can successfully navigate the evolving digital landscape. The session emphasized the importance of a technology-driven, customer-focused approach and highlighted the significance of a structured product management strategy for achieving sustainable success in digital transformation.
The event was well-received by attendees, who actively participated in discussions and gained valuable insights into the future of technology and business innovation.
The organizers extend their gratitude to the esteemed speaker, faculty members, and students for making the session a resounding success.
